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Social Media for Real Estate: How to Build Your Brand & Attract Leads
Module 1: The How and Why of Social Media for Real Estate Agents
Module 1 Presentation Video (5:53)
Module 2: Social Platforms and Choosing the Best Fit for your Business
Module 2 Video Presentation (7:24)
Social Media Statistics Resource Document
End of Module 2 - Checklist
Module 3: Social Media Etiquette
Module 3 Video Presentation (7:01)
End of Module 3 - Checklist
Module 4: Instagram
Module 4 Video Presentation (19:25)
How to Customize Your Profile Information (0:37)
How to Make Your Personal Account Private (0:47)
How to Create a Story - Including Different Options/Features (2:27)
How to Share a Post to Your Story (1:19)
How to Share a Post to Your Facebook Business Page (0:19)
Understanding Your Instagram Profile
End of Module 4 - Checklist
Reels Training by Jessica Abreu (11:38)
Module 5: Facebook
Module 5 Video Presentation (9:26)
How to Create a Group on Facebook (2:39)
How to Create an Online Event on Facebook (3:34)
How to Create an In-Person Event on Facebook (2:58)
Professional Dashboard Overview (2:47)
Facebook Groups Best Practices
End of Module 5 - Checklist
Module 6: Planning Out your Social Media Content Strategy
Module 6 Video Presentation (12:07)
Content Planning Worksheet
Social Media Apps / Websites Resource Document with Links
Pre-Event Creation Checklist
Social Media Sizing Resource Document
2022 Goals Planner Packet PDF
2023 Goals Planner Packet PDF
Social Media Prompts Calendar
Customizable Canva Templates
Engagement Tips Resource Document
Engagement Goals Worksheet
How to Plan One Month of Content in 30 Minutes
Monthly Content Planning - Blank Calendar 2022
Monthly Content Planning - Blank Calendar 2023
100 Social Media Content Ideas
End of Module 6 - Checklist
Module 7: Turning Your Followers into Leads
Module 7 - Turning Your Followers Into Leads Presentation (19:38)
How to Create An Effective Lead Magnet
How to get more Leads using Attraction Marketing PDF
New Agent -> Expert Tip Sheet
Providing the Best Client Experience PDF
End of Module 7 - Checklist
Define Your Brand / Ideal Customer Challenge Activity
Define Your Brand / Ideal Customer Challenge Activity Instructions
Ideal Customer Worksheet
Social Media Statistics Resource Document
Current Customer Review Worksheet
Bridging the Gap Worksheet Packet
Action Items/Steps Moving Forward Packet
Photography Resources
How to Take your Own Headshot & Branding Images - DIY Guide by Stephanie Barnhill Neal
What You'll Need PDF by Stephanie Barnhill Neal
How to Get Set Up by Stephanie Barnhill Neal
Headshot Video by Stephanie Barnhill Neal (2:03)
How to Get the Most out of your Listing Photos for Social Media by Emily Struthers of Place Property Photography
Using Your Social Media to Sell You to your Next Client by Tashara Milligan
Additional Resources
Amazon Links for Real Estate Agents
LinkedIn Dos and Don'ts
Teach online with
Module 5 Video Presentation
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